A Smarter Puzzle Feeder

In a ten billion dollar a year pet product industry PITCH has designed and developed a successful launch on Kickstarter with the Foobler®, bringing that project into a successful partnership with overseas manufacture and growing our in-house pet product design and brand to over a dozen projects with key retail connections including Petco, PetSmart, and worldwide retail channels.


The smarter smart feeder

Foobler is a patented auto-loading smart feeding toy designed to engage your and pet stimulate activity throughout the day. Six individual Food Pods open and release kibble with a motor and timer to deliver a full day's feeding in measured amounts. A dog's natural instinct is to hunt and forage for food, and Foobler's 15, 30, 60 or 90 minute intervals spread their feeding period up to 9 hours a day. Reinforcing this natural instinct keeps mind and body active and engaged versus the typical bowl feeding manner. 

The success of the Foobler and sales attracted the interest of the San Francisco Zoo where PITCH was fortunate to work with the Animal Wellness Department to develop a special Foobler project for the facility's black and Indian rhinos. The specially designed 30-inch ball was based on the original product and was successfully introduced into the rhino habitat having very much the same welcome results and something we continue to be excited to contribute to.

up to six feeding intervals in one

Foobler's design is to be a multi-session kibble or treat puzzle toy to space out feeding rather than typical bowl eating where there is no challenge and reward in working for a pet's meal. With the six Pod system different treats and kibble can be used for more variety and interest. 


Foobler goes bluetooth

Adding wireless control via Bluetooth connectivity made for a simple to use and setup device to customize feedings as simply press and dispense to full custom timed food delivery readiness over a period of hours. Customized backgrounds and naming features allowed for a personalized experience tailorable to more than one Foobler and/or pet experience.